Overview

Walk in interview for Senior Manager-Trade Marketing-General Trade

Walk In Interview

McNROE Consumer Products

Kolkata, West Bengal

Location

Kolkata

Job Description
This role is accountable for analyzing and designing innovative trade schemes, merchandise for channel partners in general trade. Accountable for all GTM strategy for new product launch, post – launch market feedback collection and up-to-date market/competitors knowledge.
Capturing & Analyzing Market Intelligence reports & leverage the insights to design innovative & unique schemes & activations for the company
Design & timely Roll-out of monthly GT schemes in line with the allotted budget & business guidelines
Seamless scheme disbursement while adhering to the prescribed escalation metrics
Monthly & Quarterly forecasting of stock & POSM for GT in liaison with Sales & Supply Chain
Capturing & sharing all monthly reports & business highlights across functions within timelines
Conceptualizing & Designing merchandises for various Trade Marketing activations
End-to-end ownership of large scale Trade Marketing driven activations
Seamless vendor management
Customer Relationship team management for effective engagement and timely service to maximize trade and channel partner participation
Spearheading internal stakeholder Recognition programs- from Design to Execution to post execution feedback collection
Activations and Scheme Design(as per AOP), Roll-Out and scheme effectiveness evaluation
POS allocation & visibility standardization across all relevant channels
Activation and collateral management
Communicate & Facilitate achievement of volume targets monthly
Work closely to monitor & manage all Brand activations
Preferred Profile
MBA in Sales & Marketing from Premier Business School with relevant experience preferably in FMCG domain
Experience in handling Distributors, Super Stockiest, Retailers, MT, CFA
Experience in handling Internal & External stakeholders

McNROE Consumer Products – 30+ days ago – save job

– original job